adidas Originals were losing their connection with the Gen Z audience and asked us to help them reconnect. Our bespoke research indicated that 1 in 3 Gen Z’ers feel their digital expression is their most authentic self. As an enabler of originality adidas knows the importance of self expression but the options to self-express in the metaverse leave much to be desired. You can either use a generic but affordable skin, or an expensive but unique NFT avatar. We created the world’s first personality based, AI generated, unique to you, interoperable avatar platform that can be taken to 2000+ metaverse platforms.