Final Frontier and director BlinkMyBrain (aka Ariel Costa) have crafted a wildly eclectic new collage animation film that serves as a launch film and tone setter for the brand’s new bilibili channel, titled‘宝马’.

The objective was to create a visual piece that could showcase the BMW brand history with a unique and less advertising-like approach to appeal to a young Chinese audience on one of China's most popular  medium. Created with agency Fractalist, the high-energy 90-second piece launches the ‘THE Bì’ (Bì means Coin in Chinese Pinyin), a limited-edition physical token gifted to loyal participants on BMW’s bilibili channel.

Visualised in a smorgasbord of styles, the madcap chronicle takes us on a journey through the evolution of coins, from their origins, through their rise and fall, and right up to their modern-day versatility, culminating in the sure-to-be-sought after THE Bì.