The brief was to create a running ‘category moment’ in 2022 for Intersport that connects the dots between product, expert advice and local communities and builds brand awareness in the process.

Based on strategic research, it is known that runners are motivated by being part of the wider running community. It gives them a place in running and helps drive them forward. But what most runners don’t realise is that the Intersport experts are already part of this wider running community.

The campaign had a very high uptake from local markets, was translated into local languages and used across Europe on social channels. The response from participating sports brands like NIke, adidas, Asics, Hoka, Brooks indicated a positive uptake of featured products and increased the ecom traffic by 20%.