This year, as Shimano 105 celebrates its 40th anniversary, the ultimate every-rider road group is getting the ultimate upgrade. 'It's a New Day' is a campaign celebrating the launch of the new series Shimano 105 Di2. 

Photographer Vivian Camphuijsen breaks the visual boundaries with a surreal and euphoric style to capture the new series of Shimano, emulating the Aerochrome look. It highlights the idea that we are able to see ultraviolet light, visible light, as well as infrared light which is otherwise invisible to the eye. The infrared light is as ever-changing, dynamic, and impossible to capture, similarly to Shimano 105 Di2. The campaign brings a fresh momentum, speed, and infinite possibilities.