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SickKids Foundation - SickKids VS Be A Light
07/09/2022
Advertising Agency
Toronto, Canada
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When a dark cloud, representing childhood illness, descends upon the city, SickKids patients, doctors, nurses and everyday Torontonians muster all the light they can to beat it back.

The insight for the film came directly from real SickKids families. Many described childhood illness as a dark cloud that infiltrates their lives. It’s both terrifying and elusive. Given the context of COVID-19, viewers couldn't help but relate.

 

Ultimately, the film acts as a rallying cry for all of us to come together, become monthly donors and help build a new, state-of-the-art SickKids hospital. One that can keep up with the ever-evolving threat of childhood illness.

 


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