Directed by Tom Barbor-Might, the panoramic idents of 'Together is a Wonderful Place to Be' feature real couples and families as they journey in their Mazda CX-5’s and MX-5 RF’s. Produced in Scotland at the start of June, sentimental moments winding between panoramic views and roadside close-ups beautifully tell a story. The multifaceted shots from the country's famous North Coast 500 route – one of the best driving routes in the world - encourage viewers to get out on the open road themselves. Achieving the creative in the timescale of the shoot required pinpointing locations that would allow for multiple aesthetics in close proximity. From there, the scheduling of each day was key, bolstered by long Scottish summer daylight hours and striking natural light.
For further information on how the creative was accomplished, see:
