citizens of sleep – September 2022
From the Pillow’s Point of View
A series of exhibitions on new citizenM Hotels in London, Washington DC and Miami
citizenM hotel — the affordable luxury hotel with nearly 30 locations worldwide — is marking the opening of 5 new hotels across America, and 1 in London with a series of multi-storey window exhibitions which celebrate the idiosyncrasies of sleep.
London-based, Jamaican-born photographer, Amber Pinkerton created a series of portraits, capturing a diverse group of citizens. Shot from the perspective of the pillow, these intimate images highlight the physicality of sleep, with fully rested faces contorting in ways they never would whilst awake.
The first exhibition, on the new citizenM London Victoria consists of 98 windows which celebrate the similarities, differences, and eccentricities as the group sleep, snooze, play, and dance in their dreams.
This is also the first time citizenM have brought a ‘citizens’ exhibition to London, having previously hosted them in various cities across the US and Europe, including: LA, San Francisco, Copenhagen and New York.
‘citizens of sleep’ is open for all – day and night – throughout summer in London Victoria, with a number of exhibitions in the US to follow later this year.
The launch campaign was listed in art, design and regular press through outlets with an estimated reach of about 10,000,000 page views each month. Since the hotel is situated in the high traffic area of London’s Victoria Station; footfall interaction with the campaign/exhibition can be estimated at 1,837,157 per week coming through Victoria Station.
About citizenM Hotels
citizenM coined the phrase and created the category of ‘Affordable Luxury’ hotels. First opening in 2008 with their Amsterdam Schiphol location, they now have nearly 30 hotels in 17 cities and on 3 continents, with more on the way.
About KesselsKramer
KesselesKramer is an independent branding, design and communications agency with studios in London and Amsterdam. Founded in 1996.
