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Bonds - Join the Queendom
04/09/2018
Advertising Agency
Sydney, Australia
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It’s a ‘Chick Flick’ by Bonds, but not like any other chick flick you’ve seen before. The film shot by fashion director, Gracie Otto, features an all-female cast of six including Thelma, the very real (and really quite friendly) huntsman spider. The music for the spot was created by Kiwi artist, JessB.

 

Set in Australia's iconic Blue Mountains, or "Bush Land" as it’s playfully named in the film, it follows a traveller, played by Indigenous model Zhoe Trotter, on her quest to find The Queendom. There she joins a community of strong women who look out for one another (some literally), chop wood with attitude and crack nuts - all in Queen-like style.

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