​We wanted to celebrate all the passionate and sensitive viewers that share the same passion for great stories as Netflix. To do that we highlighted one of the most iconic trademarks of the brand: the “Tudum” we hear every time we start a show on Netflix. Just like that, daily scenarios turn into the beginning of great new tv shows or movies, from comedy to horror, through the eyes of our protagonists: everytime they recognize one of those moments, they can’t help it but comment it with a Tudum. The unmistakable sound that triggers the beginning of a great new story.​