To kick off the summer, Liquid Death put its new flavors head to head in blind taste tests, against the most expensive, premium liquids on planet Earth, and the results will shock you! The new campaign - “The Liquid Death Blind Taste Test” - has taste testers sampling various luxurious liquids including Beluga Caviar ($580), Imported Squid Ink ($58), Liquified Wagyu Cheeseburger ($51) and Lobster Bearnaise Sauce ($40/serving). In the end, 17 out of 17 participants picked Liquid Death over the alternative. As part of the #DeathToPlastic initiative, Liquid Death donates a portion of proceeds to charitable causes and nonprofits that are providing safe drinking water to communities around the world where it is not immediately available and cleaning up plastic garbage out of the ocean.