THE CREATIVE IDEA |
In the United States, only 3% of the population owns an all-electric vehicle. |
THE EXECUTION |
To launch the Kia EV6, we wanted to do more than create interest —we wanted to make the country fall in love. Turns out 112 million Super Bowl viewers agreed and fell in love with Robo Dog—the wide-eyed, adorable, electric-charged, robotic dog who was willing to risk everything to find his forever home and live fully charged. |