Three Spotify Codes were placed in the Kanazawa area of Japan, as the first stage of a plan that will provide unique cultural experiences throughout 6 different regions.

Locations for the Codes were chosen to bring about a unique experience of sight and sound, making the engagement more meaningful and memorable.

On traditional Chaya Gai street, where teahouses have thrived since the early Edo period, a Lantern Code greeted visitors inviting them to hear a kind of modern beauty steeped in tradition to complement what they were seeing.

In Houshima-machi, a favorite for cherry blossom lovers in the spring, a Code created by a contemporary Ikebana artist, triggered a modern musical arrangement fitting the meaningful, ephemeral season.

While in Noto, known for its squid, a Code made of the local seafood, offered a song of the sea to enjoy while taking in the ocean view.