RE has always been cardinal to the soul of the Indian biking experience. With the launch of the new Classic, something historic was being reborn, which is what evolution is. You own an RE, you own a piece of history that’s constantly evolving. Coming out of lockdown, it was the perfect opportunity to dramatize how the RE Classic can be an enabler to man’s reintegration with nature – being reborn into life and into the world.
With these ideas in mind, we sought out to put together our most stimulating spot yet using symbolism through imagery that constantly speaks to the idea of evolution: be it forming a narrative visual progression from insect to ape to man or using fire and shadows to harken back to the earliest form of storytelling. The spot, in essence, tried to capture the sensorial experience of a newborn discovering the world, putting our rider through a rediscovery of the elements as he plays with fire and embraces the rain – as if for the first time. The idea was to establish how evolution is a journey of being reborn every day.