The commercial describes a very current trend in our society: after two years of the pandemic, we are all looking for a vital change. How, after this period, we have rethought our lives and have gone from wanting to live in the center of cities to wanting to live in the countryside; from working on what gave us the most success, to working on what we like the most.

The claim: "For very little you can achieve a lot", a metaphor for the casuistry of La Primitiva Lottery -the game that gives you more for less-, we transmit that big dreams, big projects, always start small and thanks to a lucky break. And La Primitiva Lottery could be that bit of luck that makes it happen.

The commercial is based on a real insight, the return to the rural world and the collaboration between neighbors and communities. On the screen we will witness how a woman manages to fulfill her dream thanks to her commitment, work and effort, and, ultimately, to our beloved La Primitiva Lottery