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Isaac Silva/Casa Neon Cunha - Visible Mark
08/09/2022
Advertising Agency
São Paulo, Brazil
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Every hour, a LGBTQIA+ person is attacked in Brazil. In order to change the narrative regarding this violence, the greatest LGBTQIA+ fashion designer in Brazil launched a special collection in which every item has a single-colored detail, in the exact location of a real scar on a real person. Through NFC technology, everyone could tap the smartphone on the clothes and reveal the stories of support, love, and resilience behind each scar.

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