While digital wallet usage hasn’t reached mass market adoption yet, it’ll become the gold standard in the near future, and the market place is quickly becoming crowded. Competitors are vying for mindshare.

The key obstacle or challenge is the overall check out experience- if customers have to belabor the check process, especially online, roughly 25% will abandon the cart- driving a loss of sales for the business and an unhappy customer.

Then they go buy it somewhere else.

With many competitors making noise in the world of payment buttons, how do you introduce a new player and communicate their power goes beyond just another button?

Introduce GoCart as a game-changing, future-proof digital wallet that vanquishes the obstacles to conversion so their business gets paid.

GoCart finally makes online payment what it has always meant to be: easy for customers to pay and easy for business to get paid.

This campaign shows business owners something they might not know: online payments are so frustrating for customers that it’s costing them sales.

GoCart is here to make online payments easy and that will improve their bottom line.

The Visual Style will be real and modern But there will always be a humorous wink -- to show that now that these problems are fixed, we can laugh about them.

Merchants want to fight cart abandonment and provide a better way for their customers to pay.

Shoppers are tired of the ever-increasing payment methods they use.

Software vendors want to get their business clients up and running as quickly as possible.

Developers want to keep payment solutions up to date and running smoothly.

They all want better ways to transact but lack confidence in making the best choice with all the noise in the space. They’re just trying to keep up.

Solution: Introduce GoCart as a game-changing, future-proof digital wallet that vanquishes the obstacles to conversion so their business gets paid.

We built a strategic foundation for the brand inclusive of value prop, connections strategy and go-to-market plan.

We also created a brand identity and developed launch assets for both B2B and B2C audiences that highlight the friction and customer pain points GoCart solves for.

We developed a cohesive campaign in the form of a website, digital / social assets, photography shoot and video production.