When did you know what you were going to be when you grew up? It’s around these life-changing moments that revolves this campaign, created by SCPF for Spain’s news channel Antena 3 and animated by the animation studio, Le Cube from Buenos Aires. A series of animated films were crafted using Le Cube's very own mix of different animation techniques supported by the talents of more than 15 illustrators and 41 art styles bringing to life very different memories and events that forged the lives of the channel's main journalists. 

The campaign also comes at an amazing time for the journalists Matias Prats, Vicente Valles, Susanna Griso, Monica Carrillo pictured in the campaign but also to the whole team at Antena 3, since the channel has gathered more than 2 millions viewers globally.