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Mastercard - What's Priceless To You
09/09/2022
Music & Sound
New York, USA
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Lionel Messi recalls the unknowns of leaving his home in Argentina to play professional fútbol, in what would become a legendary career. How the uncertainties in life can make you feel isolated and alone in this spot that utilizes deepfake technology to bring a young version of Messi to the screen. Accompanied by an acoustic score that weaves in Mastercard’s sonic identity and also highlights the emotions Messi remembers feeling.  The intimate instrumentation pulls back in what would normally be a chaotic scene in a busy airport as young Messi feels isolated. Only for the score to build to a triumphant moment when young Messi meets his current self and exclaims “I love fútbol.” “I do too” adult Messi responds acknowledging he’s doing what he loves. 

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English
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