Tapping into Star Wars ahead of the release of ‘Episode VIII: The Last Jedi’, the 60” spot by creative agency B-Reel, draws together real superfans against a beatbox re-record of the iconic trailer music, to create a fantasy world in reality.
As fans from around the world don their best movie regalia, their imagination comes to life as elements from the movie are not so far far away when they use their smartphones - from x-wing lawnmowers, to drones on the subway.
Beatboxer Verbal Ase, who features in the beginning of the commercial, performed the remix of the iconic track. To create the track, Google and B-Reel worked closely with Finger Music NY bringing Creative Director and Music Consultant, Dave Hodge, on set for the shoot.