In anticipation of the premiere of the new HBO original drama ‘House
of the Dragon’, HBO has launched ‘House of Dragon:
DracARys’, the official augmented reality app for the show.

Our Experience team of artists, technologists, and strategists
collaborated with the team at HBO Max digital innovation to develop
House of the Dragon: DracARys from scratch using the Unity game engine
and Niantic’s Lightship technology with immersive sound design by
London-based studio, Factory.

With the app, fans around the world are able to “hatch” and raise
their own virtual dragons at home. Each dragon is unique to its
user, and as it grows it will experience developmental milestones that
reveal dragon insights based on the lore from George R.R. Martin’s
world. Users also learn Valyrian words from “House of the Dragon”
to command their dragon through a bespoke voice recognition system. Once
the dragons reach adulthood, they gain the ability to roam the world
for other users across the world to see and interact with.