It has been six months since the war started in Ukraine. With increasingly less mention of it in the press as time passes, attention to the issue and help to the country decreases. The lack of such support is critical for Ukraine.

To counter this, Publicis Ukraine and ukraine.ua addressed the most active and progressive audience over the music festival season in spring/summer, turning traditional posters and music festivals announcements into a unique platform to communicate the threats and consequences of the war in Ukraine.