While traditional Christmas adverts typically tell sentimental, nostalgic stories of the past, Lidl’s Christmas film, ‘Big on a Christmas you can believe in’ looks to the future, reassuring Britain in a time of great uncertainty that no matter what, Christmas will always be Christmas and Lidl will always be Lidl on Price. This counter-intuitive approach achieved great cut through, allowing Lidl’s enduring value proposition shine amongst the emotional clutter of Christmas advertising.
Results