On March 7, 2022, Garmin launched a new running campaign titled “Why do
we run?” for their Forerunner for Runners smartwatch lineup.  It kicks
off with a :90 film that asks provocative
questions that ponder the motivation, beliefs and idiosyncrasies of
runners of all levels.  The visuals showcase that running isn’t just
endless loops around the track. We wanted to capture vibrancy without
losing authenticity.