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New Zealand Jerky - 'Serious Meat'
06/09/2018
Advertising Agency
Portland, United States
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Agency / Creative
Post Production / VFX

New Zealand Jerky tells beef jerky jokes to cows (stop us if you’ve herd this one)


New Zealanders have a notoriously offbeat see see of humor, as you would have seen on Flight of the Conchords. A new campaign for New Zealand Jerky from creative agency North brings some twisted Kiwi humor to the tagline “Serious Meat”— they tell beef jerky jokes to a cow.


New Zealand Jerky views itself as a healthier jerky option, as the first Non-GMO verified beef jerky sold in the US.


In the social spots, New Zealand TV writer and standup comic celebrity Tim Batt tells dad-corny jokes to a deadpan cow to demonstrate just how serious New Zealand beef really is. “Why do cows have hooves instead of feet?...because they lactose.”


RESULTS:
2 million impressions 469K video views 25% Ad Recall Lift (2X goal) All from a $50K paid media budget
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Language:
English
v10.0.0