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JAT Holdings - 'Petal Paint'
06/09/2018
Advertising Agency
Singapore, Singapore
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In the Buddhist nation of Sri Lanka, flowers signify the impermanence of life. Their highest purpose is to be presented as an altar offering. But due to the high volume of daily worshippers, these flowers offered at temple altars get discarded within minutes. This results in millions of such fresh flowers offered at temples getting wasted daily.

 

By extracting the pigment contained in these temple flower offerings, we created Petal Paint.  A range of safe, long-lasting paints and used them for the creation and restoration of temple art. The paint was extracted in five colours - blue, yellow, red, white and orange - which represent the 5 colors of the halo that emanated from the Buddha when he attained enlightenment. Through Petal Paint, flowers at temples offered have now gained a new purpose beyond a single offering and making them live forever on temple walls, in an eternal incarnation that will never fade away.

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