This campaign has only been live for just over a month so I don't have a full case study just yet, but I do have some fun facts. 

As of today it has over 3 million views and is already the most watched film in Columbia Sportswear history.

Average view time on YouTube was 6:04. That accounts for paid and organic views combined. Interestingly enough, paid average view time was higher than organic. That means the media team targeted the right audience, but still an interesting fact.