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Genesis Women's Shelter & Support - Be Her First Step
07/09/2018
Production Company
Dallas, USA
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Agency / Creative
Production
Post Production / VFX
Editorial
This campaign for Genesis Women's Shelter & Support conveys hope and healing where each of us can unfold our hearts and repair lives. The stop motion approach, with hands as symbols of the strength of support, balances simplicity and impact. Set against a brightly colored backdrop, the palette was designed to bring light to the dark subject, invoking restoration and the road to a fearless future. Because, as the spots relay, learning about abuse is a powerful way to be her first step. Only then can you be a helping hand in addressing the many forms it takes.
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Language:
English
v10.0.0