Ogilvy, Partizan, and award-winning director Matthias Hoene have collaborated on a cinematic brand video for Lenovo™ and its global gamer audience. The video breaks the traditional gamer stereotype by demonstrating how gamers of today and the Lenovo Legion PCs they want to play on are "stylish on the outside and savage on the inside." Blurring the lines between reality and technology, the video shows everyday moments of gamers and reflects the lives of their virtual avatars. The story visualizes gamers becoming heroes: the conquerors and powerful beasts who travel space and time to explore and save unknown worlds.