1500+ harmful chemicals are used in textile production. Japanese startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound, to create textiles with health benefits. But how can a small startup stand out among all the sustainability claims?

WASTECARE™ — the first skincare product that is industrial wastewater from textile dyeing. Straight from the factory, the wastewater is tested and packaged like a high-end beauty product. 

A few drops of organic stabilizers and preservatives (citric acid) were added to the wastewater to guarantee usability. Made from recycled cardboard, the package was layered for stability, eliminating the need for further shipping materials. The editorial folder is split into three sections marked by the intensifying of color from unbleached white to blue like the dyeing process. Each sheet uses data to illustrate Japanese plant-based dyeing and its reinvention. The custom Ultra One typeface combines ultrasonic waves with traditional Mincho typeface, reflecting the unification of tradition and science.

WASTECARE™ was sent to key opinion leaders in textile, fashion, and healthcare. which resulted in a 94% response rate, 44 new business opportunities, 3 new investors. WASTECARE™ delivered the ultimate proof: Even our waste is good for you.