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ABB Formula E Opening Titles
03/07/2023
Production Company
London, UK
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Formula E and The Berry Boys joined forces to create a visually stunning opening title sequence for Season 9 of the globally televised and digital show. This collaboration took a unique approach by utilizing a fully CGI (computer-generated imagery) technique, not only to enhance the visual appeal but also to address sustainability concerns and reduce the carbon footprint associated with traditional filming methods.

The Berry Boys (Ryan Burnham & Luke Robson), known for their expertise in post-production, directed this action-packed, photo-real CG film, which showcased Formula E's new Gen 3 race car and depicted iconic city locations from the race calendar. The team at The Berry put their incredible talent and hard work into creating realistic CGI racing animations that brought the thrill of the sport to life on the screen.

To ensure the authenticity of the CGI racing sequences, The Berry embarked on a VFX green screen shoot in Valencia during FE's pre-season testing. This shoot provided a vast array of heroic driver assets, which were strategically integrated into the motion graphics scenes of the film. By incorporating live-action elements into the CGI footage, the team managed to break up the CGI racing sequences and highlight the drivers as the stars of the sport.

To complement the visually stunning CGI visuals, the team went the extra mile to create an epic soundtrack for the new series. In a nod to the grandeur of traditional filmmaking, a live orchestra was recorded in Abbey Wood Studios. The sweeping symphony, meticulously composed to match the energy and intensity of the racing sequences, added an extra layer of immersion and excitement to the viewing experience. 

One of the standout features of this collaboration was the sustainability aspect. By opting for a fully CGI approach, Formula E and The Berry Boys significantly reduced the carbon footprint associated with traditional filming techniques. Traditional filming often involves transportation, location setups, and energy consumption, all of which contribute to environmental impact. In contrast, the CGI technique used in creating the opening titles allowed for a more eco-friendly production process.

Furthermore, the ability to generate photo-realistic visuals through CGI meant that there was no compromise on the quality or visual impact of the final product. The Berry's expertise in post-production and their commitment to delivering exceptional results ensured that the CGI racing animations and city locations were visually stunning and seamlessly integrated into the overall film.

In conclusion, the collaboration between Formula E and The Berry Boys for the Season 9 opening titles resulted in a visually impressive and sustainable production. The decision to take a fully CGI approach not only reduced the carbon footprint but also allowed for the creation of photo-realistic racing animations that showcased the new Gen 3 race car and depicted Formula E's iconic city locations. This partnership exemplified the possibilities of merging cutting-edge technology with environmental consciousness, proving that it's possible to achieve both visual excellence and sustainability in the world of entertainment production.

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