Instead of using conventional hyper-real cloud backdrops, we have all seen a thousand times before, Familia director Francis Wallis decided to use AI to create Renaissance painterly-themed cloud formations. This fusion of classical beauty and cutting-edge technology aligned perfectly with the essence of the BMW i7. This approach also felt totally on point with the Sky Arts audience it was being created for.

We used a virtual studio's LED screens to bring our world to life. This approach symbolized the perfect harmony between art, beauty, and technology.

From a technical perspective, we got to geek out and get the most out of our technodolly to capture the precise and immersive shot that sees our camera seamlessly move over the car bonnet and through the passenger window