Business Class: The Series is a five-episode docuseries that criss-crosses the globe on a mission to understand the struggle, commitment, and resilience that unites and inspires entrepreneurs at this unique moment in time.

Inspired by wildly popular travel and food shows like No Reservations (CNN), Ugly Delicious (Netflix), or Watch the Sound (AppleTV+), Business Class: The Series is a round-the-world adventure finding our host popping up in ten cities across six countries to find small business owners in the midst of a unique moment of change in diverse worlds from businesses struggling through their early days, to others who “made it big” with the wisdom to share.

A featured ‘expert guest’ for each of the five 15-minute episodes speaks from a position of authority with plenty of lessons to share from their own journey towards success: Chef David Chang, Producer/Actor/Investor Issa Rae, and famed Ice Cream Men, Ben & Jerry, and more.

We created a branded series with a high entertainment value to draw in entrepreneurs with the promise of an exciting ride about people just like them. Despite the initial draw, the true takeaway from each episode would be inspirational and educational. By focusing on real actionable insights gleaned from the journeys of our dozen guests and host, our audience is left with lessons they can apply to their own businesses. The series was designed to help them forge ahead with the confidence they need to meet the challenges of the times.

Ultimately, while no one ever talks about a single product in the show, by creating this series for their audience, AMEX positions itself as more than an essential financial service for a small business owner, as a helpful partner to go the distance with—providing the answers to key questions entrepreneurs are asking along their journey. This series opens the doors to a deeper, more authentic relationship between brand and customer (or potential customer), making it all about the connection forged which goes beyond what is measurable. For a 172-year-old business, reminding the world of their expertise, relevance, and helpfulness is as important as ever.