​Teen girls playing sport face societal pressures to quit, safety issues and a lack of parental support.
​Many girls quit sport all together. Yet 96% of women in C-suite positions worldwide, played sport through their teens, allowing them to build essential life skills like leadership, resilience, confidence and teamwork.

The “Play On” Campaign targets girls in Asia and Africa, but speaks to girls globally. The spot follows the story of a young girl coming home with a simple football trophy.

The trophy comes to life and over the next two decades guides the girl through the trials and tribulations of life. A simple, emotional metaphor showing the skills you learn from sport as a kid, help set you up for success as an adult.

Made for Standard Chartered Bank, with the support of Liverpool FC, Liverpool FC women, ahead of the Women’s World Cup 2023.​