At Christmas the grocery store PENNY also tends to the emotional needs of its customers. At our stores, all opinions, people and their disputes meet. PENNY is the neighborhood market that stands for closeness and community. So, this year’s Christmas message speaks from the heart of the brand.

In our film, we turned a typical apartment building into a reflection of a divided society and dive into all the recent hot topics, as we see opinions clash together – resulting in emotional rifts between the residents and physical rifts in the building. 

With every conflict we get sucked in more and more into the story. We are right there, while the rift makes its way through the building and the world falls apart right beneath our feet. Until the film climaxes in the sentence: “Can we talk?”. 

After a few days we hit 20 Mio. views and counted 43.000 interactions, receiving comments such as “this should be a message from the government” or “as every year right on point of the Zeitgeist”. The community recognizes themselves and admits: “It’s time to reach out to each other and talk.”