This is the story of how MINI fans created an entirely new paint color. It all started with a commercial. One that put a very MINI spin on your typical EV ad. To launch the all-new MINI Electric, we put an eco-friendly twist on the quintessential joyride scene—a dog with its head out the car window, its tongue flapping in the wind. We swapped the dog for an animal who’s a big fan of anything that combats global warming: a polar bear. The response to the spot was INSANE. It turns out MINI fans really, really love polar bears. Across social media, the comments section blew up with hilarious suggestions like “I NEED THIS BEAR IN MY CAR.” Our response? “Hell yeah!” We released a limited edition polar bear bobblehead to ride copilot in people’s MINIs. Then came a slew of requests to name the bear. Our response? “Let’s do it!” We asked people to post their top choices and put it to a vote… Meet Nanuq (Inuit for polar bear). The community went crazy once again. And then came the ultimate suggestion: “This should be a paint color.” And in true MINI fashion, we obliged. You can now pre-order the new MINI Electric in “Nanuq White.” Seriously. Go try it.