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ADC 101+1 - An Immersive Time Capsule of Human + AI Design
07/08/2023
Advertising Agency
New York, USA
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Agency / Creative
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Music / Sound

101 artists from around the world participated and share their vision as well as their process of collaborating with AI tools in design. Entering a kaleidoscope of visual expression. The ADC 101+1 enables design enthusiasts to explore not only practical applications of AI designed visuals but also dive deep into the process behind it. It creates the unique opportunity to learn and engage with 101 creative minds from all cultures, disciplines and backgrounds. Unbiased and totally open.

We asked the artists to create a visual (still or video) with any or multiple AI tools of their choice. They would provide a final artwork including the final prompt. We further asked them to document the process. Finally we asked for a video that documents the experience, their thoughts and ideas along the process. 

Reimagining architecture in an archive we created a dynamic sculpture based on nothing but data. At its core: a giant cloud of 101 identical cubes to create a comparable container for every participating artist. The 101 cubes create a reactive sculpture that transforms into a shop where user enter the shop by color spectrum.

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