Warning: spoiler inside!

The film, directed by Armand de Saint Salvy, introduces us to Tom, the latest hire in a customer relations department. imitates the style of those that promote the latest major technological innovations. Shot entirely at ING's premises in Paris, the spot imitates the style of films introducing the major innovations in technology, as we learn about Tom through testimonies from a neuroscience researcher, a director of innovation and a colleague. In the end we learn that Tom is just an ordinary human, just like ING’s 250 advisors.