senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Hair Hair Everywhere
10/08/2023
Advertising Agency
Toronto, Canada
0
Share
Agency / Creative
Production
Editorial

We showed up online where millennial pet parents spend their time, turning easily ignorable media placements into a surprisingly interactive experience and showing pet owners the benefit of Bounce along the way. We got pet hair everywhere online. 

Each piece of content was created to look native to the platforms where it ran, with everything designed to look like a real strand of hair was on your device. Pet parents are more used to seeing hair on their screen than anyone else and wouldn’t be able to resist reaching out to brush it off. Just as they do, a pet would come in to reveal the hair being a part of the ad and communicate our message, “Pet Hair? Don’t Care.” The hair falls off easily with the product shot coming in. 

Many screens were smudged in this surprise and delight. 

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0