MRQ continues their super-growth journey. From 0.3% to 10% market share in just 2 years

FOTW have helped MrQ develop their brand on TV from their first Direct Response campaign to Brand Response within 6 months. As a digital brand only MrQ discovered the huge benefits and ROI of being on TV and have continued with their latest ‘always on’ campaign filming enough content for 18 months. Since 2021 MrQ have seen their share of TV ratings increase from 0.3% to now over 10% in 2023, now competing with the big gaming brands. 

The recent MrQ campaign successfully introduced the brand identity by highlighting the highs and lows of gambling in a humorous and engaging way. The campaign featured a charismatic protagonist, "The Player," who played things straight to the point of silliness. In a series of quick-fire win-or-lose vignettes, The Player and his portly sidekick faced a variety of challenges, from sculpting a clay pot Ghost-style to appearing on a retro game show. Sometimes The Player came out on top, and sometimes he failed spectacularly. But no matter the outcome, he remained sanguine and positive, epitomising MrQ's "You Win Some, You Lose Some" ethos.

Filming in Bulgaria with the help of our trusty production partners we have managed to capture enough content to keep MrQ fresh on TV for up to 18 months!

MRQ case Full study here: https://falloffthewall.com/case-studies/mr-q/