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Rich Spirit
23/08/2023
Production Company
Los Angeles, USA
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Production
Post Production / VFX
Editorial

"Rich Spirit" is a celebration of connection. The director, Calmatic, was intent on breaking down the barriers of Lamar's "celebrity" to show a man who, like all of us, craves a safe space to live authentically. Viewers have connected with "Rich Spirit" because unlike most music videos, this one offers a sense of Lamar's emotional multidimensionality, which can be whimsical and ephemeral but also barbed, deep-rooted, and dense. We see Kendrick Lamar as his unguarded self, which allows others to let their walls down too.

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Language:
English
v10.0.0