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Precious Cargo
23/08/2023
Production Company
Los Angeles, USA
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The Levi’s 501 jean is one of the most iconic pieces of clothing in human history and has been worn all over the world — transcending borders, cultures, languages, and generations. "Precious Cargo" recreates the moment when 501 jeans first arrived in Kingston, Jamaica in the 1970s through US-originating shipping barrels and how Jamaica made them uniquely their own.

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