CHALLENGE

On average, an adult spends approximately 132 hours a year looking at mind-numbing menus online before deciding what to eat, frequently resulting in the wrong call. Psychologists refer to it as “choice overload”. How can HungerStation, the foremost and leading food delivery app in Saudi Arabia, help people in making the rightchoice?

INSIGHT

According to a recent study, "the conscious mind can only process 40bits of information/second, while the subconscious mind can process up to 500,000 times faster." What if we help people better connect with their subconscious mind, allowing it to find the answers they are seeking?

IDEA

Introducing the Subconscious Order - a new feature on the HungerStation app that recognizes when a person have been hopelessly scrolling and launches the innovative tool. A variety of delicious cuisines are displayed as the front-facing camera meticulously tracks the eye’s interest using advanced algorithms. The smart AI then narrows down the options and presents a data report of what the subconscious mind is craving, providing the user with a list of relevant restaurants to order from.