Despite being one of the richest countries on the planet, Homelessness is at an all-time high in Australia. But how do we get the public to relate to the homeless when their own lives are so very different and comfortable?

We simply showed comfortable living contrasted with realities of homelessness. An integrated campaign consisting of TV, social and posters to help raise money for the Avalon Home for the Homeless initiative was created. The initiative aims to give the homeless a place to live and get them back on their feet.