The Mill’s New York VFX team joined forces with creative agency KBS and production company MJZ to craft a 100% CGI photo-real monster for Monster.com.

Directed by multi-award-winning Matthijs Van Heijningen, the spot is a metaphor for the job process, a little daunting, but Monster will be there every step of the way until you find the right fit.

The CGI team built a full muscle system under the monster’s fur in order to simulate the weight in his body whilst moving. This heightened the level of realism in the character’s movements and interactions. 

The team meticulously crafted each wrinkle, pore and hair, which were carefully simulated to interact with his surroundings, from lighting to wind changes.

The spot features several fully CGI environments, including streets, alleyways and office spaces, which are seamlessly integrated with live action shots captured in Toronto and augmented to mirror the streets of New York with matte paintings and digital assets.