To launch the Samsung Galaxy S22 and highlight its innovative ‘Nightography’ technology, allowing users to capture perfect pictures and movies in low light – we created the ‘Walk the Night’ live experience at the Melbourne Fashion Festival. 

We partnered with the National Graduate Showcase – creating a live experience in near darkness on a runway designed by installation artist James Dive. 

Only S22 devices could capture the live experience, broadcasting it onto screens above the action and livestreamed to Australia. 

The idea extended to other on-ground activations (like immersive physical spaces and the after-party), helping people experience the product in live contexts.

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