A story of craft and community, John Ogunmuyiwa’s latest spot for Nike follows the tale of real life AFC Richmond fans.

Merging the worlds of Apple TV’s Ted Lasso and Nike, John Ogunmuyiwa’s ode to the loyal and eclectic fanbase of AFC Richmond is told through a journey along the worlds longest scarf…Bringing on board some familiar faces from popular TV series ‘Ted Lasso’ and Chelsea star ‘Sam Kerr’, the commercial was produced by Blink with Wieden and Kennedy Portland.

​Rain or shine.. a football team is only as good as its fans; a message this film demonstrates in a cinematic photo-journalistic approach, seasoned with a sprinkling of South London magic.​