Gucci’s 2022 fall campaign, Gucci Exquisite, paid homage to the iconic work of Stanley Kubrick with the help of renowned directors. The creative director celebrated the connection between fashion and cinema by studying and replicating cinematic moments from 2001: A Space Odyssey, The Shining, A Clockwork Orange, Eyes Wide Shut, and Barry Lyndon to tell the story of the brand’s new collection. The campaign needed a specific grade to enhance the cinematic feel and recreate Kubrick’s signature look.

This grade was a labour of love due to the need to capture the authenticity and mise-en-scene of the master Kubrick. I diligently studied his references to match shots with specialist grade techniques and filters to enhance the cinematic feel. Particular attention was given to intensify the light and shadows of the shots, while making sure the beauty of the clothes stood out.