Chelsea FC has released its 90s-inspired, 23/24 Nike away kit, with a launch film created by advertising agency / creative production company, The Berry.

With contrasting pitch blue and soar shades, the diamond geometric patterning on the fresh design is inspired by Chelsea’s heritage ‘90s kits and the glamour of the Kings Road, but brings an aesthetic that does not shy away from the cutting edge.

Directed by The Berry Boys (Ryan Burnham & Luke Robson) and created with the CGI/VFX team at The Berry, this is a stand-out animated  film inspired by the aesthetic, texture and style of the CFC away kit. The CGI film, starring Enzo Fernandez, Reece James, Sam Kerr and Moises Caicédo, showcases Chelsea culture, groundbreaking CGI creativity and salutes retro gaming / 90s design.

Every CG scene is laced with Chelsea Easter eggs, inviting viewers to enjoy the film multiple times, to fully explore the visual details. The away kit isn’t just worn by the players – the boombox, wallpaper and flags are all sporting the texture of the kit.

For the live action scenes, the players were shot against a green screen, allowing them to be seamlessly integrated into the animated world of the film. Each player had a different action in the film, driving the visuals and story:  Enzo Fernandez’s cheeky wink is a throwback to the era's cheesiness; Reece James’ planting of the flag is a fitting captain's move and nod to fan chant ‘Keep the Blue Flag Flying High’; and Caceido's surprise appearance at the end breaks the fourth wall.

The film was directed by The Berry’s in-house directors, The Berry Boys, (Ryan Burnham and Luke Robson)  The animation was created in software, using a combination of Cinema4D (with RedShift), Houdini, Rokoko Suite and the Adobe Creative Suite by The Berry’s team of CG artists.