​Studies showed Czechs have a problem with self-confidence. A still vivid experience from two totalitarian regimes, and the feeling that we a small nation are to blame. Česká spořitelna as the biggest bank in the country knows there is no prospering society without self-confident individuals. A long-term creative platform You Are #Stronger Than You Think encourages Czechs to believe in themselves more in various aspects of life. We reacted to a social taboo linked to discussing financial difficulties. To give people strength to ask for advice and help, we came up with an emotional story that shows speaking together helps.

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​The spot and the follow-up product communication reinforced the perception of Česká spořitelna as a secure and trustworthy bank that offers support and understanding to their clients. The feeling that Česká spořitelna cares about their wellbeing and the wellbeing of their family members increased in the category of 18-24-year-olds by 12 %! The campaign had astonishing measurable results and acceptance. The VTR of 52,7 % of the main spot surpassed our benchmark, similarly to the traffic from digital formats to the web where clients learned more about offered help.​