​Global consumer healthcare company Haleon launched category disrupter PanaNatra, via a new campaign by whiteGREY. PanaNatra is Haleon’s first naturally-derived pain relief product with plant-based actives launched to market and creates a new ‘naturals’ sub category from the makers of Panadol, the company’s market-leading pain relief product. The brief required an original brand anthem incorporating the audio logo throughout, with an upbeat naturally strong vibe. We used brass and vocals to create hooking good track.